While marketing your listings in local newspapers and circulars can have some value, gone are the days of families poring over the Sunday paper, joyfully reflecting on what kind of fun a new home may bring! In the past two decades, we have evolved into a much more digital world and technology has become an asset to the real estate industry. This technology has allowed for essential tools to be created for both agents and clients to access and organize information, thus making more informed decisions. Some real estate professionals prefer the more traditional approach of using print media and steer clear of the apps and software specially designed with the agent in mind. Many more are welcoming these new technologies to stay competitively relevant in an increasingly digital world and recognize that, ultimately, this makes them more valuable to their clients.
How does technology help an agent succeed?
- Competition is fierce! Agents who don’t embrace technology will have a difficult time keeping up with those that do. Targeting generational differences are all the rage in marketing and we will see the use of technology increase significantly as we watch Generations Y & Z enter into their first-time homebuying experiences.
- They don’t call em’ smart devices for nothing! Whether you’re an android or iOS enthusiast, these devices have phenomenal capabilities and new applications, like JustOffered Open House, become available every day that can ease the stress of both buying and selling homes. While we focus more on the real estate professional side of the business, there are countless apps like Homesnap and Zillow that savvy home shoppers are using to stay informed during the process.
- Stay Connected! From social media marketing to basic email exchanges, it’s crucial that agents can effectively communicate to current clients as well as potential customers. It’s astounding what kind of resources there are for socially based businesses such as real estate.
If you feel like you’re lagging in the digital new age, allow time in your calendar to do research on the methods and means that are available to you. We are always available here at JustOffered for a complimentary consultation on how we can help you as well. Stay in check and get high-tech!